Basman Group of Companies signed an agreement with Sport Soul in 2016. The first of these stores, which bring world-famous sports brands together under one roof, opened its doors in October 2016 at Citymall in Famagusta.

Inspired by the motto "Sneakers for Democracy", the Sport Soul collection features sports shoes, apparel and accessories, as well as sneaker models that bring athletic elegance into daily life. Sport Soul offers world-famous performance and lifestyle brands such as Nike, New Balance, Adidas, Reebok, Asics, Vans, Converse, Sketchers, Under Armour, Superga, Toms, Diadora and Birkenstock in women's, men's and children's categories. It is also possible to find a variety of today's accessories brands that complete sporty elegance.